UTAH! The state famously known for great lashes and fab hair, this is our hometown starter pack - a little tribute to our UT roots.

Babe was born in Salt Lake City over 10 years ago, where it all started with one product: Essential Lash Serum, our PM lash treatment. Visibly longer-looking lashes did the talking for themselves, and soon it seemed like everyone was using Babe lash serum.

Paired with our Enhancing Lash Conditioner (AM lash treatment), lashes look thicker, healthier, and - dare we say - better than falsies.

Utah is also where we launched our very first billboard for a Glossy Rinse campaign (5 seconds to silky-soft hair) with a community pop-up right underneath the sign.

IYKYK: these three are the beauty secret you'll constantly get asked about.

BUNDLE AT A GLANCE:
Essential Lash Serum: Longer-looking lashes in as little as 4 weeks*
Enhancing Lash Conditioner: Fuller, healthier, darker-looking lashes over time
Glossy Rinse Hair Treatment: Silky-soft locks in just five seconds