What’s Clean Beauty?

October 29, 2021 9 Comments

What’s Clean Beauty?

Clean beauty has officially gone mainstream, but honestly - are you still confused on what it means? You’re not alone, and have good reason to be!

What does “clean” mean?

Basically, clean beauty came on the scene about 15 years ago as people became more interested in shopping for only organic, chemical-free materials. It started with people looking at labels in grocery stores, and eventually that demand took over the beauty and wellness space too. As a result of this, we started to see more and more beauty brands putting “clean” on their labels to message their products as more “natural.” 

Today, “clean” is a word that’s used a lot in the beauty world - it even has itsown national holiday on July 15th. The thing is the FDA doesn’t regulate what “clean” means, so it’s up to you to do your research on everything you put on your skin, clean or not.

Chemicals = clean!

A big thing that sets us apart from other “clean” beauty brands is we don’t disparage the use of chemicals in our products. We hear you: “chemicals” sounds scary, and like they don’t have a place in clean beauty. But not all chemicals belong under your kitchen sink! Performance-based beauty runs on chemicals that either exist naturally or are developed to safely and effectively work on our skin, as well as stabilize and preserve formulations so they don’t go bad in the bottle. 

The good news is all beauty companies are required to ensure that their products are safe and properly labeled, and we take this super seriously. All of our products are tested rigorously for safety and to ensure they work on an inclusive range of skin and hair types.

So remember - just because you can’t pronounce one of the ingredients on the label of your beauty products doesn’t mean it’s not totally safe to use!

Is Babe “clean”?

Clean beauty really doesn’t have a set definition that has been standardized across the industry, so it’s a much bigger conversation to be had. For that reason, we’ll never commit to calling ourselves “clean,” but rather make a commitment to you to prioritize what we believe should be the pillars of clean beauty:

  • Using safe ingredients, most of which are vegan
  • Cruelty-free (we’reLeaping Bunny certified 🐰)
  • Sustainable packaging
  • Ethical business and production practices 
  • Practicing honesty and transparency with our community

Do you think we’re missing something? Comment below or shoot us a DM. We want to know what clean beauty means to you!

9 Responses

Stacie Fletcher
Stacie Fletcher

June 29, 2022

I bought the lash serum. So far, I love it! I will update in a month!

Amanda
Amanda

April 01, 2022

I have been reading into clean beauty a lot recently and am beginning to switch out a lot of my every day products. I am also looking for new brands/products that are “Clean” to try out m

Amanda
Amanda

April 01, 2022

I have been reading into clean beauty a lot recently and am beginning to switch out a lot of my every day products. I am also looking for new brands/products that are “Clean” to try out m

Christina Cantrell
Christina Cantrell

March 30, 2022

Interesting

Amanda
Amanda

March 24, 2022

I love reading/learning about different ways to help your skin especially with no chemicals

Frenchmxjf
Frenchmxjf

March 23, 2022

Some of us think hоlding оn makes us strong, but somеtimes it is lеtting gо.

Cha
Cha

March 21, 2022

So so happy to hear Babe Lash is safe and effective.

Mariann
Mariann

March 13, 2022

Very informative I trust this company

Kasey turner
Kasey turner

December 15, 2021

Love that this product is honest simple clean healthy for you and actually works I love babe lash

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