Your lashes, but better. Meet the perfect mascara for no makeup makeup days, moms on-the-go, morning meetings, or when you’re looking for some lift and separation. The curved wand hugs your lash line to get every single lash coated with the water-resistant, peptide-infused, inky black formula for the lashes of your dreams in addition to healthier, darker, and stronger-looking lashes over time.
Starting at the base of your lashes, sweep the brush upward from root to tip. Use the arched brush to thoroughly coat each lash for clump-free, defined lashes.
BABE TIP: Use this mascara as a second coat after volumizing mascara for added length and separation.
Q: What’s the difference between water-resistant and waterproof?
A: Water-proof products are usually made with really drying ingredients that make your lashes brittle over time. We prefer water-resistant formulations to create super hydrating formulas that can still withstand water, are easier to remove, and gentler on your lashes.
Q: Is this water-resistant?
A: YES! Our mascaras are water-resistant, so you can jump in the pool or shed some happy tears without worrying about anything running down your cheeks.
Q: What shape is the wand?
A: Enriching Mascara has an arched brush that can be used to hug the bend of your lash line OR used against the curve of your lashes for extra lift. Use the brush hairs to lift and define your lashes for a fanned out look.
Q: What’s the difference between Enriching and Volumizing Mascara?
A: Enriching Mascara gives you a more natural, lifted and separated look, versus Volumizing Mascara which gives you max impact, dramatic lashes with volume from root to tip.
Q: What makes this a “serum mascara”?
A: A serum mascara is a mascara formulated with powerful ingredients (like ours 😉) that give you benefits over time. It’s like makeup + skincare for your lashes!
🤍 Water-resistant: sweat, swim, and play all day! 💦 🤍 Flake and smudge-free 🤍 Cruelty-free 🐰