Safety and usage

OUR COMMITMENT TO SAFETY

At Babe Original, we are committed to high standards in quality, performance and product safety. Our professional grade ingredients are thoroughly researched by experts and extensively tested by credible third parties to ensure efficacy and safety for all hair and skin types. For any specific concerns, we always recommend reviewing the full ingredient lists available with your healthcare provider before use.

HOW TO PROPERLY APPLY ESSENTIAL SERUM

Use only as instructed, reading all directions & warnings. Apply serum daily on clean, dry skin. One dip of the wand is enough for both eyes. Wipe excess product from brush before applying & use a single stroke on the eyelid above the upper lash line, taking care not to get serum in eye. Do not apply to lower lash line. Allow 2-3 minutes for serum to fully dry before applying other products or lying down. Once satisfied with results, use 2-3 times a week to maintain your look. This cosmetic contains a small amount of Isopropyl Cloprostenate, an analog of prostaglandin. Avoid getting serum in eyes; if so, immediately rinse thoroughly with cool water to remove serum from eye.

HOW TO PROPERLY APPLY AMPLIFYING BROW SERUM

Use only as instructed, reading all directions & warnings. Apply serum daily on clean, dry eyebrows, using one dip of the wand per brow. Wipe excess product from wand & use short strokes along the natural shape of the brow, focusing on thin, sparse areas. Allow 2-3 minutes for serum to fully dry before applying other products. Once satisfied with results, use 2-3 times a week to maintain your look. This cosmetic contains a small amount of Isopropyl Cloprostenate, an analog of prostaglandin. Avoid getting serum in eyes; if so, immediately rinse thoroughly with cool water to remove serum from eye.

ESSENTIAL LASH SERUM FAQs

How often should I use this?

Every night on both eyes! Beginners should apply serum every 2-3 days and work up to nightly use once eyes are used to the product. Once satisfied with results, you can apply just 2-3 times a week to maintain your look.

How much should I apply?

You only need 1 dip for both eyes. Wipe off any excess product from the wand before applying, then apply a thin line just above your upper lash line on clean, dry skin just like eyeliner. Wait 2-3 minutes for serum to dry before applying skincare, makeup, touching your eyes, or laying down.

Where should I apply this?

Apply to your upper lash line on clean, dry skin. Do not use on lower lash line.

When will I see results?

Everyone’s a little different - some people start seeing progress as soon as 4 weeks in! We recommend taking before & after photos along the way and comparing your results after 12 weeks of consistent use.

What if I stop using it?

We recommend applying serum 2-3 times a week to maintain your look once you're satisfied with results!

What shape is the applicator?

The applicator is a small, detailed brush that allows for precise formula placement.

Is this safe to use with lash extensions?

YES! Our lash treatments are oil-free and safe to use with extensions and strip lashes.

What should I do if I get the product into my eye?

Immediately rinse thoroughly with cool water to completely remove the cosmetic serum from the eye.

Can I use Essential Lash Serum if I have sensitive skin?

When you first start using the serum on sensitive skin, we recommend applying every other night for the first two weeks. This will allow your skin to acclimate to your new routine.

Make sure to review the product instructions and our tips + tricks, as sensitivities can occur from using too much serum or applying improperly. Less is more, babe!

As with any new personal care product, there is always a chance it may not be the right fit for you. If you experience any unwanted effects, discontinue use.

What are the key ingredients in Babe Original’s Essential Lash Serum?

Isopropyl Cloprostenate – A prostaglandin analog that conditions hair

Amino Acids – The building blocks of crucial beauty proteins like keratin

Panthenol – Smooths and softens texture of damaged hair

Biotin – Moisturizes and strengthens hair

Sodium Hyaluronate (Hyaluronic Acid) – Restores damaged hair for enhanced appearance and strength

Tocopheryl Acetate (Vitamin E) - Skin conditioning agent full of antioxidants

What is Isopropyl Cloprostenate?

Isopropyl Cloprostenate is a prostaglandin analog that conditions hair. It works hand in hand with our nourishing blend of performance-based ingredients like Amino Acids, Biotin, and more to support your best lashes ever.

Is this scented?

No, there is no fragrance.

How pigmented is it?

The formula contains no pigment and is transparent.

Is this safe to use with permanent makeup?

Yes, you can use this product on completely permanent makeup and touch ups. We recommend checking with your permanent makeup artist for specific post-care instructions.

AMPLIFYING BROW SERUM FAQs

How often should I use this?

Use brow serum every night as one of the steps in your nighttime routine. Allow 2-3 minutes for the serum to dry before applying skincare, makeup, touching your eyes, or laying down.

How much should I apply?

You need 1 dip for each eyebrow. Using short strokes, follow the natural shape of your eyebrow, especially on thin, sparse, or over-plucked areas.

Where should I apply this?

Apply along the natural shape of your eyebrow, focusing on thin, sparse, or over-plucked areas.

When will I see results?

What if I stop using it?

We recommend applying serum 2-3 times a week to maintain your look once you're satisfied with results!

Can I use this on my lashes?

Do not use this on your lashes - try our Essential Serum instead.

What shape is the applicator?

The applicator is an angled doe foot that allows the formula to saturate the brows and skin beneath.

What should I do if I get the product into my eye?

Immediately rinse thoroughly with cool water to completely remove the cosmetic serum from the eye.

Can I use Amplifying Brow Serum if I have sensitive skin?

When you first start using the serum on sensitive skin, we recommend applying every other night for the first two weeks. This will allow your skin to acclimate to your new routine.

Make sure to review the product instructions and our tips + tricks, as sensitivities can occur from using too much serum or applying improperly. Less is more, babe!

As with any new personal care product, there is always a chance it may not be the right fit for you. If you experience any unwanted effects, discontinue use.

What are the key ingredients?

Isopropyl Cloprostenate – A prostaglandin analog that conditions hair

Castor Oil – Full of fatty acids that condition the skin and support fuller-looking brows

Panthenol – Smooths and softens texture of damaged hair

Biotin – Moisturizes and strengthens hair

Sodium Hyaluronate (Hyaluronic Acid) – Restores damaged hair for enhanced appearance and strength

Tocopheryl Acetate (Vitamin E) - Skin conditioning agent full of antioxidants

What is Isopropyl Cloprostenate?

Isopropyl Cloprostenate is a prostaglandin analog that conditions hair. It works hand in hand with our nourishing blend of performance-based ingredients to support your best brows ever.

Is this scented?

No, there is no fragrance.

How pigmented is it?

The formula contains no pigment and is transparent.

Is this safe to use with microblading?

Yes, you can use this product on completely healed microblading and touch ups. We recommend checking with your permanent makeup artist for specific post-care instructions.

SAFETY & TESTING

We believe in creating products that not only give you an instant confidence boost, but help enhance your favorite features over time thanks to powerful results-driven formulas. We thoroughly test performance and safety so you can discover how they work for you, not if they work. How do you test for performance? During formulation, we work with a network or internal team members and external testers to provide detailed feedback on products we are developing. We analyze this data and continue to formulate until we achieve a highly effective product. Once we finalize a formula, we work with third-party research facilities to perform one or more of the following:

Consumer perception study
Clinical study
Clinical grading
Instrumental measurements

This testing ensures that our products do what they say! What kind of safety tests do we run? Once we finalize a formula, we work with third-party research facilities to test:

Stability and compatibility with our packaging
Protection against the growth of microorganisms
Potential to irritate skin or eyes
Elemental impurities such as arsenic, lead, mercury, 1,4-Dioxane, etc.

We test a minimum of 6 safety characteristics on all cosmetics, and often more.

Our CLEAN Promise
“Clean beauty” isn’t regulated, but it’s become a mainstream term that doesn’t have a set definition. To us, clean beauty means prioritizing safe and cruelty-free ingredients (we’re Leaping Bunny certified 🐰), practicing honesty and transparency with our community, sustainable packaging, and above all - ethical business and production practices. We want to do our part in contributing to making a cleaner beauty industry without ever sacrificing quality or performance in any of our products.

Manufacturing
Babe Original’s manufacturing facilities follow international standards for cosmetics established by ISO 22716. These good manufacturing practices provide guidelines for production, control, storage, and shipment of cosmetics.

TL;DR
The Babe Original team passionately maintains high standards for quality, safety, and performance. We believe in creating products you can trust to support your most original self.