Babe Lash and Babe Original are the same company. In 2022, Babe Lash officially rebranded to Babe Original as the brand expanded beyond lashes into brows, hair, and lip care. The formulas — including the original Essential Lash Serum — did not change. Only the name, branding, and packaging evolved.

Did Babe Lash change their formula?

No. When Babe Lash rebranded to Babe Original in 2022, the formulas remained exactly the same. The Essential Lash Serum and other core products did not change — only the name, branding, packaging and pricing were updated.

Shop the original Essential Lash Serum — same formula, new name.

Why is Babe Lash now called Babe Original?

When We Launched in 2013, We Were Known for One Thing: Lashes. The name Babe Lash no longer reflected everything we had become. When Babe Lash rebranded to Babe Original in 2022, we completed a full rebrand:

• Name changed from Babe Lash to Babe Original
• Packaging redesigned
• Shipping and packaging costs reduced
• Lash Serum price lowered from $65 to $49 (and all our other products lowered pricing, too)
• Retail expansion beyond salons and DTC

TL;DR? Our products and formulas did not change. Only the branding evolved.

Our Commitment to Clinically Proven Performance

As one of the original lash serum brands founded in 2013, clinical validation has always been central to our formulas.

Babe Original (formerly Babe Lash) Essential Lash Serum was evaluated in a 12-week consumer and clinical study with 30 subjects. Results will vary.

What Participants Experienced

• 88% saw longer-looking lashes within 6 weeks
• 94% saw improved overall lash appearance
• 90% felt more confident in their natural lashes
• 92% would recommend it

What Clinical Measurements Showed

• Lashes looked 38% longer
• Lashes looked 32% thicker
• Lash curl improved by 60%

These results reflect our commitment to treatment-first innovation — products designed to improve appearance over time.

What Makes Our #1 Essential Lash Serum Formula So Effective?

Our Essential Lash Serum (commonly referred to as simply Babe Lash Serum) has been our #1 bestseller for a reason. It delivers visible results with a conditioning and strengthening complex designed to support the appearance of longer-looking lashes:

• Panthenol – Smooths and softens while improving the texture of damaged hair
• Biotin – Helps moisturize and strengthen lashes
• Sodium Hyaluronate (Hyaluronic Acid) – Restores dry, damaged hair for enhanced appearance
• Tocopheryl Acetate (Vitamin E) – Antioxidant-rich conditioning agent
• Amino Acids – Support keratin structure and overall lash integrity

The formula is ophthalmologist-tested and third-party safety-tested.

For those seeking a gentler option, Babe Original also offers a Renewing Lash Serum, which is prostaglandin-free and designed for sensitive skin.

A Treatment-First Beauty Philosophy

From the beginning, we have believed in products that do the work — overnight and over time.

We are a treatment-driven brand — so much so that all our cosmetics, such as our mascara, brow filler, and plumping lip jellies, have results-driven ingredients infused inside.

Our products are designed to:

• Improve natural appearance gradually
• Support lash, brow, and hair integrity
• Deliver measurable results in structured study timelines
• Build confidence through consistency

A Full Product Assortment for Enhanced Natural Beauty

We are most well-known for our treatment serums:

• Essential Lash Serum (gold tube, formerly known as “Babe Lash Serum”) with maximum impact and longer-looking lashes in as little as 4 weeks*
• Enhancing Lash Conditioner (silver tube) to promote healthier, fuller, and darker-looking lashes over time
• Renewing Lash Serum (blue tube) — peptide-powered, gentle, prostaglandin-free formula with results in as little as 6 weeks*
• Amplifying Brow Serum (rose gold tube) promotes fuller-looking brows over time with nightly use
• Densifying Hair Serum (bronze bottle) promotes the appearance of fullness and density with nightly use
• Cloud 9 Lip Serum (rose gold tube) smooths fine lines and hydrates lips with daily use

These serums work overnight or throughout the day to deliver visible results within 4–12 weeks.*

Does Babe Original Have Makeup?

We also provide performance-driven cosmetics like our 4 Real Mascara, Intensifying Lash Primer, Lip Mask, Plumping Lip Jellies, Volumizing Brow Filler, and more — infused with peptides, hyaluronic acid, and treatment ingredients for enhanced results with every wear.

The more you use them, the better results you will see.

4 Real Mascara Clinical Results

• Lashes look 54% longer after applying*
• Lashes look 38% more volumized after applying*
• Natural lashes are 85% more volumized in 12 weeks*
• Lashes look 34% thicker after applying*
• Natural lashes are 97% thicker in 12 weeks*
• Natural lashes look 100% healthier in 12 weeks*

*Based on a 12-week consumer and clinical study with 58 subjects. Results will vary.

Real results have always driven what we choose to launch. If it doesn’t deliver meaningful results, we won’t sell it.

Did Babe Lash discontinue?

No, Babe Original, Still Affectionately Called Babe Lash, is still available with the exact same formula that launched the brand in 2013. The Essential Lash Serum and other core products did not change — only the name, branding, packaging and pricing were updated.

Is Babe Original fake?

No, Babe Original (formerly known as Babe Lash) is known for showcasing real customers with their real serum results for authentic representation of the product.  One of the most meaningful evolutions in our rebrand was doubling down on authenticity.

Our customers are the face of our brand.

• Real customers featured on packaging and our website
• Real before-and-after results
• Transparent study disclosures
• Clear result timelines

We believe originality looks different on everyone — and we celebrate that. Our products were meant to enhance what’s already yours, not change it or cover it up.

Price Accessibility: Why It Matters

As part of our 2022 rebrand, we restructured packaging and shipping to reduce costs.

That allowed us to lower the price of our Essential Lash Serum from $65 to $49.

Our goal was simple: make clinically tested, treatment-focused beauty more accessible without compromising formula integrity.

Frequently Asked Questions

Did Babe Lash change their formula?
No. When Babe Lash rebranded to Babe Original in 2022, the formulas remained exactly the same. The Essential Lash Serum and other core products did not change — only the name, branding, packaging and pricing were updated.

Why did Babe Lash rebrand?
To reflect expansion beyond lashes into brows, hair, and lip care, and to better represent a treatment-focused, community-led beauty brand.

Is Babe Original cruelty-free?
Yes. Babe Original is cruelty-free and Leaping Bunny Certified.

Is Babe Original clinically tested?
Yes. Our Essential Lash Serum is clinically tested in a 12-week consumer and clinical study with 30 subjects. Results will vary.

Is Babe Original safe for eyes?
Essential Lash Serum is ophthalmologist-tested and third-party safety-tested. Individual sensitivities vary.

The Evolution of Babe Original

Babe Lash and Babe Original are the same company. Babe Lash was our beginning, but Babe Original represents who we are today:

• 13+ years of category experience
• Clinically tested performance
• Treatment-first innovation
• Community-led growth
• Real customers at the center

Same formulas, expanded vision, effortless confidence — always.

Committed to delivering real results for every age and background, with satisfaction guaranteed in 90 days or your money back.

We believe in ourselves, and we believe in you. Thanks for being here, Babe.