Clear peptide serum texture swatch
What Are Peptides? The Beauty Ingredient That’s Changing Skin and Haircare
Dive into the popular ingredient that’s having a major moment in beauty right now.
Originally You group photo of real Babe Original customers
Meet the “Originally You” Class of 2025: Real Babe Customers, Real Stories
We photographed 10 real Babe customers in our second annual open casting call.  
Essential Lash Serum and Renewing Lash Serum on a blue background
Which Lash Serum is Right for You?
At Babe Original, we offer two effective (but slightly different) serum options: Essential and Renewing Lash Serum. 
Woman with blonde curly hair holding Renewing Lash Serum
A Gentle Peptide Lash Serum That *Actually* Works
Meet the latest: Renewing Lash Serum.
Polaroid photos from the Originally You customer casting call
“Originally You” Open Customer Casting Call
Here at Babe Original, we’ve made it our mission to celebrate the originality found in all of us.
Woman applying 4 Real Mascara with its blue wand
All About 4 Real Mascara: Achieving the Falsie Effect
We’ll be honest, there are a LOT of mascaras out there. And for good reason! When your lashes are on point, your confidence is up, and a good mascara can be crucial to perfecting your lash look.
Three bottles of Glossy Rinse Hair Treatment
Deep Dive: Glossy Rinse
Dull & frizzy hair has finally met its match.
Smiling woman with curly hair holding her hair back
Deep Dive: Densifying Shampoo & Conditioner
Need a hair miracle? This is the place.
Smiling woman with voluminous dark hair on a yellow background
7 Ways to Way Better Hair
With good haircare habits and advanced hair science, you really can change your hair’s fate.
Swatches of mascara, lip gloss, and serum textures
Performance-Based Cosmetics: Beauty that delivers
All about performance-based cosmetics, including recommendations on what to look for, what to avoid, and...
Smiling woman with curly hair holding her hair back
What’s Behind Hair Growth and Hair Shedding?
Our hair is so much more to us than just a mass of proteins and melanin.
Woman with long brown hair running her hand through it
How to Achieve Your Best Lashes, Brows, and Locks
If you’re looking for ways to maximize your lashes, your brows, or your head of hair, you’ve come to the right place.
Woman holding Densifying Hair Serum and its dropper
Unlocking Your Hair Potential
When we say this Hair Serum is PACKED with effective ingredients, we mean it. It’s chalk full.
Chart showing when to replace beauty products like lash serum, foundation, lip gloss, and mascara
3 Reasons to Replace Your Expired Beauty Products
3 reasons to replace your expired beauty products AND 3 ways to increase the lifespan of your makeup.
Essential Lash Serum and Enhancing Lash Conditioner tubes with applicator
Lash Serum versus Lash Conditioner
We’re going to let you in on a Babe insider secret - most Babe products have a partner. So for every PM treatment there’s an AM
Two women with soft, glossy lips on a pink background
Deep Dive Lip Mask
How can I make my lips softer overnight? Don’t worry - we’ve got all the info you need to soothe your pout.
Two women with defined, mascara-coated lashes on a blue background
Enriching VS Volumizing Mascara
Babe mascaras are full of our fav performance-based ingredients, meaning they enhance your look ASAP and over time.
Close-up of lash serum applied along the upper lash line
What Causes Hair Growth and Hair Shedding?
Learn about why your hair is falling out (spoiler: it's totally normal).
Exfoliating Scrub Stick used on smiling lips
Deep Dive: Babe Pro Tools
Get the skinny on all Babe Pro Tools.
Two smiling women cheek to cheek on a blue background
Debunking Lash Serum Myths
Learn the REAL truth about lash serum.