At Babe Original, beauty starts with being yourself. That's why our Originally You campaign is something we look forward to every year - it's an opportunity to meet real Babe customers and celebrate what makes you original.
After a record-breaking number of applications, we hand-selected ten individuals from across the country who stood out for their authenticity and their Babe results. We flew them to Babe HQ in Dallas, TX, where curated playlists and hype-girls that doubled as hair/makeup artists helped everyone settle in before we shot their lash, brow, hair, and lip transformations up close.
Ready to meet the cast? Scroll through to discover their favorite products and what makes them original.
Meet the Cast
Evelyn
Salt Lake City, UT
Babe Customer For:
1+ Years
Her Babe Must Have(s):
4 Real Mascara, Lip Mask, and Essential Lash Serum!
One Thing That's Original:
My red hair is natural!!
Favorite Memory:
The energy, support, & love I felt from everyone will stick with me forever!!!
Christy
Frisco, TX
Babe Customer For:
3+ Years
Her Babe Must Have(s):
Amplifying Brow Serum helped my over-plucked 90s eyebrows and noticeably improved their fullness and appearance.
One Thing That's Original:
I’m a CEO, a mom of three, and an avid shopper who’s always on the hunt for great deals.
Favorite Memory:
Getting to be surrounded by such an amazing group of women. We are all at different ages and stages of life, but came together in such a fun and supportive way.
Razan
New York, NY
Babe Customer For:
3+ Years
Her Babe Must Have(s):
Essential Lash Serum! It’s completely transformed my lashes.
One Thing That's Original:
I’m a new mom, and I naturally integrate beauty into my everyday life content.
Favorite Memory:
All the laughs, getting ready together, and cheering each other on.
Autumn
Fort Worth, TX
Babe Customer For:
1-2 Years
Her Babe Must Have(s):
Essential Lash Serum! I love that it allows you to feel confident without changing yourself.
One Thing That's Original:
I have a very natural but intentional approach to beauty. I love enhancing what’s there and not covering it. I think that really shows in the way I present myself
Favorite Memory:
Getting to meet so many amazing women from all over. We all created such a special bond through this experience.
Bernice
Fontana, CA
Babe Customer For:
3+ Years
Her Babe Must Have(s):
Essential Lash Serum and 4 Real Mascara; I never even had visible eyelashes before I started using babe original products and now I can’t live without them!
One Thing That's Original:
I’m a CanAsian! Born in Hong Kong, but raised in Canada and now live in the United States. I’m also a super loud fan. I’m one of those crazy fans...no one ever seems to think it’s me that’s yelling since I’m not a very loud person in general.
Favorite Memory:
Feeling truly seen for just me…not as a wife, or a mom, but just me!
Sakchhi
Austin, TX
Babe Customer For:
1+ Years
Her Babe Must Have(s):
Renewing Lash Serum!
One Thing That's Original:
My authenticity, I have always been who I am as a person even through different life challenges.
Favorite Memory:
Being genuinely happy and everyone bringing out their best. Just everyone enjoying and sharing the same moment.
Leili
Baton Rouge, LA
Babe Customer For:
3+ Years
Her Babe Must Have(s):
Essential Lash Serum! Back in 2025, I got an eyelid cellulitis and basically lost most of my lashes on my left eye. I was devastated and it definitely affected my self esteem. I started using Babe only on that eye to hopefully start to even it out and it did after only 2 months!
One Thing That's Original:
I can speak Farsi!
Favorite Memory:
Being surrounded by such an amazing group of women, the energy on set was incredible!
Emma
Frisco, TX
Babe Customer For:
1+ Years
Her Babe Must Have(s):
Essential Lash Serum - I used to have little to no eyelashes before I started using this product, I’ve tried everything but this has been the healthiest/longest my lashes have been in my life!
One Thing That's Original:
I love thrifting and finding unique vintage fashion pieces!
Favorite Memory:
The getting ready part - there was something about all of us piled into hair and makeup together, music playing, everyone hyping each other up before we even got in front of the camera.
Jessica
New York, NY
Babe Customer For:
1-2 Years
Her Babe Must Have(s):
Renewing Lash Serum & Lip Mask! I'm addicted!
One Thing That's Original:
have a small business where I crochet and knit clothing and have been knitting since I was 9 years old!
Favorite Memory:
The amazing energy and support that everyone had for one another!
Janice
Dallas, TX
Babe Customer For:
1-2 Years
Her Babe Must Have(s):
Essential Lash Serum!!! I noticed a big difference when I started using it! It made my lashes look so good!
One Thing That's Original:
I romanticize EVERYTHING, like getting ready, running errands, or trying a new place, & I think that makes my energy feel very warm & intentional!
Favorite Memory:
The shared dinners, shared rides, & shared laughs made up some of the funnest, most wholesome days ever!!
Between takes, the group swapped life stories, sang along to "Unwritten" at the top of their lungs, and posed in an on-set photobooth just before it nearly blew away in a sudden Texas storm.
It was the type of day that turned 10 complete strangers into lifelong friends. The final result? Beautiful images, and a day that left everyone feeling a little more empowered - which is how it feels every day with Babe.
READ ALL ABOUT IT
-
What Are Peptides? The Beauty Ingredient That’s Changing Skin and HaircareDive into the popular ingredient that’s having a major moment in beauty right now. -
Meet the “Originally You” Class of 2025: Real Babe Customers, Real StoriesWe photographed 10 real Babe customers in our second annual open casting call. -
Which Lash Serum is Right for You?At Babe Original, we offer two effective (but slightly different) serum options: Essential and Renewing Lash Serum.
