• PERFORMANCE-DRIVEN. RESULTS-FOCUSED

    We started it all with our Essential Lash Serum - one that actually worked. 20,000+ raving reviews later, we've expanded our categories into eye, brow, hair, skin and lip with a focus on treatments + cosmetics that deliver real, visible results.



    Every formula is intentionally packed with powerhouse ingredients - Peptides in our Mascaras, Biotin in our Brow Fillers, Hyaluronic Acid in our Lip Plumpers - so your beauty routine works for you, not against you.



    While we’re most known for our lash, brow, and hair serums, we infuse every cosmetic with nourishing and enhancing ingredients. Whether it’s lashes, brows, or lips, you’re always giving them the VIP treatment - without the premium price tag. Because we believe that confidence should be accessible to anyone. 

  • OUR MISSION

    We’re here to inspire originality and redefine confidence. We’re building a brand that celebrates all ages, ethnicities, and identities - a safe, empowering space in beauty. Whether you choose to go barefaced or full glam, your voice matters here. Babe Original isn’t just a brand - it’s a movement toward embracing originality. 
And we’re so glad you’re part of it.

Babe Lash started in 2013 with our Essential Lash Serum - designed to deliver visibly longer-looking lashes in as little as 4 weeks.* In 2022, as the success of our Babe Lash Essential Lash Serum continued to grow, we took our award-winning formula and expanded into more results-driven products that our customers were asking for - like brow, hair, and lip serum. Creating these new products led us to a total rebrand as Babe Original - because we were more than just lashes. The same Babe Lash Essential Lash Serum remains our #1 best-seller with the same formula you know and love, and is now complemented with more products to help you feel confident in your original self. To learn more about Babe Original, formerly Babe Lash, and all the positive changes we have made while staying true to our original formulas, click here.

ALL TIME FAN FAVORITES