We started it all with our Essential Lash Serum—one that actually worked. 20,000+ raving reviews later, we've expanded our categories into eye, brow, hair, skin and lip with a focus on treatments + cosmetics that deliver real, visible results.



Every formula is intentionally packed with powerhouse ingredients—Peptides in our Mascaras, Biotin in our Brow Fillers, Hyaluronic Acid in our Lip Plumpers—so your beauty routine works for you, not against you.



While we’re most known for our lash, brow, and hair serums, we infuse every cosmetic with nourishing and enhancing ingredients. Whether it’s lashes, brows, or lips, you’re always giving them the VIP treatment—without the premium price tag. Because we believe that confidence should be accessible to anyone.