New here? Let us introduce you to one of our favorite things we do at Babe Original. 

At Babe, beauty isn’t about fitting into a mold. It’s about owning what makes you you. 

That’s the purpose behind our second annual “Originally You” campaign. It’s an open casting call where we invite real Babe customers from around the country to step in front of the camera and celebrate what makes them original. No modeling experience needed. Just real people showing up as themselves, showing real results they genuinely love. 

This year’s Class of 2025 includes 10 amazing individuals from across the U.S. 

Selected from hundreds of applicants, these customers were flown out to Babe HQ in Dallas, TX, for a full day of photos, new friendships, and celebrating exactly who they are. Each person brought their unique energy and helped create a truly unforgettable experience.  

Why do we prefer real customers over professional models? 

Our community is the “face” of Babe Original. Real customers and people like you reflect our community in the most honest way, bringing an energy to set that can’t be replicated. They showed up with real experiences with our brand and real results, showcasing their lashes, brows, hair, and lips - all in ways that are totally their own. 

Here’s something we’re really proud of! 👇 

From now on, you’ll start seeing our real customers featured on our product packaging, instead of professional models. These are actual results from people who have been purchasing Babe products for months and even years - not every brand can say that!  

We consider ourselves lucky to have a community willing to show up across the country for us with a genuine love for the brand and products. We made lifelong friendships with the 10 individuals and look forward to many more opportunities to connect with our customers IRL through the years! 

Now, without further ado...