At Babe Original, beauty starts with being yourself. That’s why our second annual Originally You real customer photoshoot is more than just a campaign - it’s a celebration of the people (like you!) who make our brand so special.

Out of hundreds of heartfelt applications, we faced the impossible task of narrowing it down to 10 incredible individuals who represent what it truly means to be originally you: confident, authentic, and completely real. The word real has always mattered to us - especially when it comes to real, visible results from our products.

We’re so excited to share that our new product packaging will now feature these real faces and real results. These aren’t professional models (although we did encourage them to look into it after the shoot!). They’re real customers who have purchased and loved Babe products for years - the ones who got their friends hooked, and the ones who believed in Babe from the start.

They’re originals. And so are you! Because no one can be you like you can.

Ready to meet the Class of 2025? Read more to discover their favorite products and what makes them originally them.