UTAH! The state famously known for great lashes and fab hair, this is our hometown starter pack - a little tribute to our UT roots.
Babe was born in Salt Lake City over 10 years ago, where it all started with one product: Essential Lash Serum, our PM lash treatment. Visibly longer-looking lashes did the talking for themselves, and soon it seemed like everyone was using Babe lash serum.
Paired with our Enhancing Lash Conditioner (AM lash treatment), lashes look thicker, healthier, and - dare we say - better than falsies.
Utah is also where we launched our very first billboard for a Glossy Rinse campaign (5 seconds to silky-soft hair) with a community pop-up right underneath the sign.
IYKYK: these three are the beauty secret you'll constantly get asked about.
BUNDLE AT A GLANCE:
Essential Lash Serum (2 mL): Longer-looking lashes in as little as 4 weeks*
Enhancing Lash Conditioner (3 mL): Fuller, healthier, darker-looking lashes over time
Glossy Rinse Hair Treatment (50 mL): Silky-soft locks in just five seconds
Overall rating: 4.475684 / 5 from 11001 reviews.
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"I've been using this serum for about 6 weeks and have noticed considerable results. Using in conjunction with the mascara really makes my eyelashes much more noticeable. I have noticed some slight burning and irritation around my eyes, but not enough to make me stop using the serum. I have noticed an increase in length more so than volume. I will continue using both the serum and the mascara."
"I am shocked by the length of my eyelashes. After one coat of mascara I can't believe these are my eyelashes. Not only are my lashes longer but i'm actually showing lashes at the corners of my eyes where it started to look very thin and disappearing. Will always use this brand."
"My lashes have grown tremendously! I always get asked if I’m wearing falsies… even when I don’t have any mascara on! This improved my confidence by so much. I definitely recommend :)"
"I honestly can’t say anything but good things about this. Took me about a month to see progress, I’m almost on a year of using it and I only need to apply 3 times a week now. I have never had my lashes look better. This over ANYTHING ELSE!!"
"I went to a recommended aesthetician for my Hydro facial, not knowing she also does lash extensions. She told me that my lashes looked fabulous and asked what I have been doing. She even recommended not to get lash extensions because it would ruin my lashes. That’s how amazing and powerful this stuff is."
"I have been using this serum for one month now, and I am seeing some results, but nothing drastic, however, I have less breakage on my lashes and NO redness or irritation. I will keep using as I know it's a long term game, but this is irritant free but slower results. You WON'T see results right away, but you will if you keep using it daily."
"I was very skeptical when I first bought this…. i had tried another brand with no visible results. 4 weeks after using Babe I have long full lashes. I have blond lashes and just recently had them died…looks like I have mascara on. . I just love this product"
"Highly highly recommend the essential Lash serum! I’ve been using this just for a couple of months due to my lashes falling out then growing back very slowly, my lashes are now thick and fully back and almost touching my eye brows! Soooo soo great!"
"Best eyelash serum ever!! I’ve seen great results & use it daily! I would definitely recommend to others & I have gotten all my friends hooked as well! I use both the lengthening and the thickening. I also use the brow serum and it works just as good. My lashes have never been longer and thicker and Babe Lash is seriously the best thing ever!!!"
"This serum really does make my lashes longer and thicker. I’ve used it for years. My daughter noticed my lashes and started using it too. Hers are more beautiful than mine. Get it… you’ll be had you did. I have a photo but don’t see a place to show it on the page."
